Arvel Reeves

Community Manager - WoW Addict - One Piece Enjoyer

Hello! I’m a community manager, event coordinator, and life-long game. Currently I’m the associate manager for the Global Social team at Razer, and have helped to define the current brand voice across all social media channels.

I’ve lead everything from large scale social media campaigns, to local community gatherings, to global livestream productions. Check out some of my projects below!

Social Media Campaigns!

Razer Cthulhu - April Fools 2024 & Razer Razer - April Fools 2023

Proposed and developed concepts for Razer Cthulhu, The Ultimate Gaming Chair, and Razer Razer, The Worlds First Shaving Mouse. Presented both ideas directly to CEO for approval.
Directed, scripted, and storyboarded launch videos, even creating practical props for both concept products to minimize budget on VFX/Production
Filmed, and edited additional short-form content that saw over 8 million views within 1 week of the campaigns to support the launches.
Executed entire campaign, from landing page design to social strategy and influencer amplification. Overall seeing 20M+ impressions for both campaigns

RazerCon 2021 - 2023

Created a massive virtual event for Tier 1 product launches like the Razer Kraken Kitty V2 Pro, Razer Huntsman V3 family, and more.
Scripted and directed influencer hosts, working with large scale creators like Asmongold, Mizkif, Esfand, Tectone and more.
Took the lead on the 12-hour show program to drive impactful marketing efforts that resulted in 30+ million brand impressions.
Raised sponsorship funds, working with partners like WD_Black, Displate, Facebook Gaming, and Gillette to assure RazerCon was a self-funding event with impactful co-marketing campaigns.