Arvel Reeves
I’m a Campaign Producer at Tenstorrent, leading marketing initiatives across audiences ranging from AI enthusiasts and developers to B2B enterprise customers. I work across product launches, digital campaigns, social, events, and OOH-Media to translate complex AI technology into clear, compelling stories that drive awareness, adoption, and demand.
Previously, I was a Product Marketing Manager at Razer, leading growth for Synapse, Chroma, and Cortex, the software suite powering Razer’s connected ecosystem. Before that, I managed Razer’s Global Social Media team, developing campaigns and community-driven moments that reached millions worldwide. My background spans product marketing, social media, community, and event production, with a focus on bringing technical products to market through strong storytelling.
Tenstorrent
I joined Tenstorrent to reconnect with my engineering background and challenge myself to market deeply technical products to new audiences. As a Campaign Producer, I’ve lead integrated campaigns across digital, email, social, events, and OOH media reaching everyone from developers and AI enthusiasts to B2B enterprise customers..
MARKETING CAMPAIGNS
Led the marketing campaign for TT-Deploy, Tenstorrent’s flagship livestream event, across social, email, and landing page promotion. The integrated campaign grew organic viewership by 7× compared to previous years.
OOH-Media Campaigns
Launched Tenstorrent’s first OOH campaign across key markets including San Francisco, New York, Los Angeles, and Austin. Led campaign strategy and media placement, identifying high-impact locations to maximize visibility and build broader brand awareness..
Digital Paid Media Campaigns
Launched Tenstorrent’s first paid digital media campaign, establishing the company’s presence across Google Search and Display. Built and managed campaigns promoting Tenstorrent Blackhole technology, generating targeted impressions, website traffic, and qualified leads across developer and enterprise audiences.
Razer
As a lifelong gamer who’s been playing World of Warcraft since 2005, joining Razer felt like a natural way to turn a lifelong passion for gaming into a career. I started in digital events, where I helped build and scale RazerCon across three years, reaching 70K peak concurrent viewers and 1M+ total views, before transitioning to the global social media team. I eventually grew to manage Razer’s social channels reaching 20M+ fans, leading campaigns for 50+ product launches and Razer’s 2023 and 2024 April Fool’s campaigns, which generated 20M+ impressions each. In my final year, I moved into Product Marketing, leading growth and go-to-market initiatives for Razer’s software ecosystem, including Synapse, Chroma, and Cortex.
SOFTWARE LAUNCHES
Razer Cortex: Playtest Program:
Led the marketing for the Razer Cortex: Playtest Program, connecting gamers directly with developers to provide real feedback before release. The initiative leveraged Razer’s software ecosystem to reward players for participation and foster deeper community engagement within Cortex.
Launched the Razer Cortex: Game Clips feature, empowering gamers to easily capture and share their best moments. I also pitched and launched collaborative clip campaigns with titles like Battlefield 6, driving thousands of clips created through community challenges and user-generated content.
Razer Chroma RGB x Borderlands 4:
Directed marketing for the Razer Sensa HD Haptics and Chroma RGB integration with Borderlands 4, highlighting immersive gameplay through synchronized lighting and haptic feedback. The collaboration showcased how Razer software enhances in-game experiences.
SOCIAL CAMPAIGNS
Razer Cthulhu (April Fool’s 2024)
Conceptualized and brought to life Razer Cthulhu, the ultimate gaming chair. Oversaw all aspects of launch video production, from scripting and storyboarding to creating practical props. Executed a full campaign, including landing pages, social strategy, and influencer activation, that boosted SEO for Razer’s chair lineup and generated 20M+ impressions under budget.
Razer Razor (April Fool’s 2023)
Created the Razer Razor, the world’s first shaving mouse. I proposed and developed the concept, presenting it directly to Razer’s CEO for approval. I directed, scripted, and storyboarded launch videos, creating practical props to minimize VFX costs, and filmed short-form content that garnered over 8 million views within a week.
Razer Advent Calendar 2024
Managed marketing for the Razer Advent Calendar, creating a seasonal campaign where each day featured a different theme to drive growth for strategic channels and promote various Razer product lines, engaging the community and boosting brand excitement throughout the holiday season.
VIDEO EXAMPLES
VIRAL TREND
INFORMATIVE TALKING HEAD
AESTHETIC PRODUCT CONTENT
RAZERCON 2021 - 2024
Created a massive virtual event for Tier 1 product launches like the Razer Kraken Kitty V2 Pro, Razer Huntsman V3 family, and more.
Scripted and directed influencer hosts, working with large scale creators like Asmongold, Mizkif, Esfand, Tectone and more.
Took the lead on the 12-hour show program to drive impactful marketing efforts that resulted in 30+ million brand impressions.
Raised sponsorship funds, working with partners like WD_Black, Displate, Facebook Gaming, and Gillette to assure RazerCon was a self-funding event with impactful co-marketing campaigns.
DIGITAL EVENT EXAMPLES
Personal
PERSONAL GAME GUIDES
Wanting to challenge myself beyond branded content, I created tutorial videos for difficult Elden Ring bosses.
I first made a Malenia guide on my zero-subscriber channel, which has since earned over ~70,000 views, and later a Radahn guide when the DLC released, now with over 184,000 views.
I scripted, recorded, and edited both videos independently, testing my creative and production skills in an unestablished space. I’m proud of the engagement and success these videos achieved, demonstrating my ability to craft compelling content outside of a corporate setting.
DOG TAX
This is Marshall! He’s my ~8 year old Basset Hound!
